Advertising Disclosure
Last Updated: December 15, 2025
At Driftwood, we believe in transparency and honesty with our audience. This Advertising Disclosure explains our advertising relationships, affiliate partnerships, and sponsored content policies in accordance with applicable consumer protection laws and industry best practices.
Our Commitment to Transparency
We are committed to maintaining the trust of our visitors by being transparent about our commercial relationships. This disclosure is designed to help you understand:
- When content may be influenced by commercial relationships
- How we may earn compensation from certain activities
- Our policies for maintaining editorial independence
- Your rights as a consumer regarding advertising practices
This disclosure complies with the Australian Consumer Law, the Competition and Consumer Act 2010, and relevant advertising standards.
Affiliate Relationships and Partnerships
What Are Affiliate Relationships?
Affiliate relationships are commercial arrangements where we may earn a commission when you click on certain links or make purchases through our website. These relationships help support our operations and allow us to continue providing valuable content and services.
Our Affiliate Practices
Commission-Based Recommendations
Some links on our website may be affiliate links, meaning we earn a commission if you make a purchase through these links at no additional cost to you. We only recommend products, services, or tools that we believe provide genuine value.
Partnership Programs
We may participate in affiliate programs with software providers, hardware manufacturers, game development platforms, and other industry-related services that align with our expertise in arcade game development.
Editorial Independence
Our editorial content and recommendations are not dictated by affiliate relationships. We maintain complete independence in our assessments and only promote products or services we genuinely believe in, regardless of commission rates.
Financial Relationship Transparency
When we have a financial relationship with a company, product, or service mentioned on our website, we will:
- Clearly disclose the relationship near the relevant content
- Use appropriate labels such as "affiliate link," "partner," or "sponsored"
- Ensure disclosures are conspicuous and easily understood
- Never hide or obscure our commercial relationships
Sponsored Content and Paid Promotions
Sponsored Content Policy
Occasionally, we may publish sponsored content or paid promotional materials. When we do:
Clear Identification
All sponsored content will be clearly labeled as "Sponsored," "Paid Partnership," "Advertisement," or similar transparent designation at the beginning of the content.
Content Authenticity
Even when content is sponsored, we maintain editorial control and ensure all information is accurate, honest, and valuable to our audience. We will not publish misleading or deceptive sponsored content.
Alignment with Values
We only accept sponsorships from companies and products that align with our values and are relevant to our audience in the arcade game development industry.
Brand Partnership Disclosures
When we enter into brand partnerships or collaborative arrangements, we will disclose these relationships to ensure transparency with our audience. This includes partnerships with game development platforms, arcade equipment manufacturers, or software providers.
Third-Party Advertising Networks
Display Advertising
We may use third-party advertising networks to display advertisements on our website. These networks may use cookies and similar technologies to deliver relevant ads based on your interests.
Advertising Network Practices
- Behavioral Targeting: Third-party advertisers may collect data about your browsing behavior to show you personalized advertisements
- Opt-Out Options: You can typically opt out of behavioral advertising through your browser settings or industry opt-out tools
- Cookie Management: See our Cookie Policy for detailed information about managing advertising cookies
- Quality Standards: We work with reputable advertising networks that adhere to industry standards and best practices
Ad Personalization
Advertisements displayed on our website may be personalized based on:
- Your browsing history on our website
- Information collected through cookies and tracking technologies
- Demographic information inferred from your behavior
- Content you've engaged with on our website
Product Recommendations and Reviews
Honest Assessments
When we recommend products, tools, or services related to arcade game development:
- Our recommendations are based on genuine experience and professional assessment
- We clearly disclose whether we have a financial relationship with the recommended product or service
- We provide balanced information including both benefits and potential limitations
- We do not allow compensation to influence the substance of our recommendations
Testing and Evaluation
When possible, we base our recommendations on direct experience with products or services. If a recommendation is based on research rather than personal experience, we will clearly indicate this.
Your Rights and Controls
Consumer Rights
Under Australian Consumer Law and other applicable regulations, you have the right to:
- Know when content is influenced by commercial relationships
- Understand how advertising may be targeted to you
- Opt out of personalized advertising
- Make informed decisions about products and services
- Report misleading or deceptive advertising practices
Managing Advertising Preferences
You can control your advertising experience by:
- Adjusting cookie settings in your browser
- Using our cookie preference center (see Cookie Policy)
- Opting out of behavioral advertising through industry tools
- Using browser extensions that block advertisements or tracking
- Clearing your cookies and browsing data regularly
Compliance and Standards
Regulatory Compliance
Our advertising practices comply with:
- Australian Consumer Law and the Competition and Consumer Act 2010
- Australian Association of National Advertisers (AANA) Code of Ethics
- Advertising Standards Authority guidelines
- Privacy Act 1988 and Australian Privacy Principles
- International advertising standards where applicable
Ethical Standards
We adhere to ethical advertising practices, including:
- Truthful and accurate advertising representations
- Clear and conspicuous disclosures
- Respect for user privacy and data protection
- Responsible targeting practices
- Prohibition of misleading or deceptive conduct
Changes to This Disclosure
We may update this Advertising Disclosure from time to time to reflect changes in our practices, new advertising relationships, or legal requirements. When we make significant changes:
- We will update the "Last Updated" date at the top of this page
- We will notify users of material changes through our website
- Continued use of our website constitutes acceptance of the updated disclosure
Questions and Concerns
If you have questions about our advertising practices, wish to report a concern, or want additional information about specific commercial relationships, please contact us:
Driftwood
The Rocks, 7 Hickson Road
Sydney NSW 2000, Australia
Phone: +61 2 8248 3716
Email: info@driftwo-od.com
We are committed to addressing your concerns and maintaining transparent communication about our advertising practices.
Additional Resources
For more information about advertising practices and consumer rights:
- Australian Competition and Consumer Commission (ACCC): Consumer protection and fair trading information
- Ad Standards: Industry self-regulation for advertising
- Office of the Australian Information Commissioner (OAIC): Privacy and data protection guidance
- Your Ad Choices: Consumer information about online behavioral advertising