Privacy Policy
Last Updated: December 15, 2025
At Driftwood, we take your privacy seriously. This Privacy Policy explains how we collect, use, protect, and handle your personal information when you visit our website or engage with our arcade game development services.
Information We Collect
Information You Provide
We collect information you voluntarily provide when you:
- Contact us through our contact form (name, email address, subject, message)
- Subscribe to our newsletter or updates (email address)
- Request information about our services
- Participate in surveys or feedback requests
Information Collected Automatically
When you visit our website, we may automatically collect:
- Browser type and version
- Operating system
- IP address (anonymized where possible)
- Pages visited and time spent on pages
- Referring website or source
- Device information and screen resolution
Cookies and Similar Technologies
We use cookies and similar tracking technologies to enhance your browsing experience. For detailed information about cookies, please see our Cookie Policy.
How We Use Your Information
We use the information we collect for the following purposes:
Service Delivery
To respond to your inquiries, provide information about our arcade game development services, and communicate with you about potential projects.
Website Improvement
To analyze website usage patterns, identify areas for improvement, and enhance user experience through analytics and performance monitoring.
Marketing Communications
To send you relevant information about our services, industry updates, and promotional materials (only with your consent).
Legal Compliance
To comply with legal obligations, resolve disputes, and enforce our agreements.
Legal Basis for Processing
We process your personal information based on the following legal grounds:
- Consent: When you provide explicit consent for specific processing activities
- Contract: When processing is necessary to fulfill our service obligations
- Legitimate Interests: When we have legitimate business interests that don't override your rights
- Legal Obligation: When required by law or regulatory requirements
Data Sharing and Disclosure
We respect your privacy and do not sell your personal information. We may share your information with:
- Service Providers: Third-party vendors who assist with website hosting, analytics, email services, and other business operations (under strict confidentiality agreements)
- Business Partners: When necessary to provide requested services or information
- Legal Authorities: When required by law, court order, or to protect our legal rights
- Business Transfers: In connection with a merger, acquisition, or sale of assets (with notice to affected users)
All third parties we work with are carefully selected and required to maintain appropriate data protection standards.
Data Security
We implement appropriate technical and organizational measures to protect your personal information:
- Encryption of data in transit using SSL/TLS protocols
- Secure storage systems with access controls
- Regular security assessments and updates
- Employee training on data protection practices
- Incident response procedures for potential data breaches
While we strive to protect your information, no method of transmission over the internet is completely secure. We encourage you to use caution when sharing sensitive information online.
Data Retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy:
- Contact Form Submissions: Retained for up to 3 years after last contact
- Analytics Data: Typically retained for 26 months
- Cookie Data: Varies by cookie type (see Cookie Policy for details)
- Legal Requirements: Retained as long as legally required
After the retention period, we securely delete or anonymize your personal information.
Your Rights and Opt-Out Instructions
You are not required to provide any personal information when using this website. If you prefer not to share your data, you may:
- Avoid filling out contact forms, account registrations, or any data-submitting features
- Disable cookies through your browser settings (see our Cookie Policy for more details)
- Contact us directly to request the deletion of any previously shared personal data
- Opt out of marketing communications at any time
Under applicable data protection laws (including GDPR, CCPA, and Australian Privacy Act), you have the following rights:
Right to Access
Request a copy of the personal information we hold about you.
Right to Rectification
Request correction of inaccurate or incomplete personal information.
Right to Erasure
Request deletion of your personal information under certain circumstances.
Right to Data Portability
Request a copy of your data in a structured, commonly used format.
Right to Object
Object to processing of your personal information for certain purposes.
Right to Restriction
Request limitation of processing under certain circumstances.
Right to Withdraw Consent
Withdraw your consent at any time where processing is based on consent.
We respect your privacy choices. If you would like to exercise any of these rights or delete your data, please reach out to us using the contact details provided below. We will process your request promptly, typically within 30 days.
International Data Transfers
We are based in Australia, and your information may be processed and stored in Australia or other countries where our service providers operate. When we transfer personal information internationally, we ensure appropriate safeguards are in place:
- Standard contractual clauses approved by relevant authorities
- Adequacy decisions recognizing equivalent data protection standards
- Privacy Shield certification where applicable
- Other legally recognized transfer mechanisms
Children's Privacy
Our website and services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children. If you become aware that a child has provided us with personal information, please contact us, and we will take steps to delete such information.
Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party websites you visit.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or business operations. When we make significant changes, we will:
- Update the "Last Updated" date at the top of this policy
- Notify you via email if you've provided contact information
- Display a prominent notice on our website
We encourage you to review this policy periodically to stay informed about how we protect your information.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your data protection rights, or want to file a complaint, please contact us:
Driftwood
The Rocks, 7 Hickson Road
Sydney NSW 2000, Australia
Phone: +61 2 8248 3716
Email: info@driftwo-od.com
You also have the right to lodge a complaint with the Australian Information Commissioner or your local data protection authority if you believe we have not handled your personal information appropriately.